Team

As an innovative and curious professional with over 12 years of experience in the technology and software industry, I have developed a unique perspective on business growth and communications, blending my Law degree with an MSc in Marketing. This diverse background allows me to navigate the intersection of business, technology, and strategy with ease.

Throughout my career, I have excelled in roles spanning Marketing, Sales & Growth Strategy, Business Development, Digital Communications, Product Marketing, and Customer Success. This breadth of experience has given me a comprehensive skill set, enabling me to drive impactful initiatives for diverse organizations.

As the CEO of Deefrent, a Marketing Technology Consultancy, I lead efforts to help businesses adopt and leverage cutting-edge technologies effectively. My focus is on equipping teams to navigate the complexities of the digital world through strategic training and technology implementation. My international experience spans Africa and Europe, offering valuable insights into various market dynamics and cultural nuances.

In addition to leading Deefrent, I serve as the Communications Lead for Women in AI Ireland, where I advocate for fairness and diversity in AI, ensuring that technology advances responsibly and inclusively.

I’m also the author of “Marketing with AI,” where I share insights on integrating AI into marketing strategies to drive business efficiency and growth. I’ve had the privilege of guest lecturing at institutions such as NCI, UCD, Trinity College, and NextMBA, sharing my knowledge with the next generation of leaders and innovators.